Why use Social Media for your business?

Over the last number of weeks I’ve been coaching and advising a few people on using Social Media to promote their business. Normally when you mention Social Media people's eyes glaze over and you can see their thoughts turning to more interesting topics, such as paint drying or cleaning out the cat litter.

Because most people do not understand the energy (dare I say 'hype') and cannot for the life of them see why they would need 'online social media' to run a business - in other words Facebook, Twitter, LinkedIn, YouTube or a blog, I believe that many are taking the “wait and see” approach and frankly hoping that it will all die a horrible death and go the way of other .com trends.

Sadly however much you resist this new sector you simply must keep up with the pace. Online communities are the prime weapon of choice for anyone under 30 and it is now seen as an acceptable and quick way to communicate to your audience. We live in an open society. Knowledge used to be power. Now sharing is power - are you sharing?

If you are still undecided then we will be posting some information about Social Networking in the next few posts to help you decide if it is right for you.......and here are a few reasons why you need to think about using social media for your business - don't get left behind because the consumer is in the driving seat here and if you don't jump on the wagon with them, someone else will.

Why use Blogs, Facebook , Twitter and LinkedIn?


You need a Blog to:
• improve your search results in Google - blogs can increase search results by up to 75%
• showcase your skills, services and products
• give up-to-the-minute news and events quickly to your readers
• promote yourself as an expert in your field
• engage in conversations with visitors to your blog


A Facebook page can help you to:
• chat more informally about your services and products
• listen to your customers
• share help and advice related to your business
• drive visitors to your homepage / blog where there are calls-to-action
• learn more about your audience

It’s great to be on Twitter to:
• chat more informally with customers
• listen to what’s being said about you and your competitors
• be on the look out for news that’s related to your industry=
• drive visitors to your blog or facebook page
• share useful and helpful information in a friendly way
• show a different side of your company personality


LinkedIn can benefit you by:
• acquire new customers through online recommendations and word of mouth
• find business partners to work with
• build an industry network
• get answers quickly from people you can trust
• win new business by answering questions in your area of expertise
• share unique blog content
• keep your friends close and your competition closer


If you need some help or advice getting started then give us a call - it's free to chat and we can help you decide if Social Media would benefit your business, or if you have a question email it to us and we will get right back to you.

Call on Tel:  01625 821072    |    Mob: 07784 128016  

Email: michelle@yourwebstar.co.uk