Strangers, Friends and Lovers - What does it mean?

Upside Down Marketing  - Because sometimes you need to turn things upside-down to see it clearly.

Say you think of your clients and potential clients in four simple categories:

• Strangers - a broad market, they don't know who you are.
• Friends - prospective clients, you've met, they know who you are, but they haven't bought from you so you're not that close yet!
• Lovers - current clients, who love you.
• Ex-lovers - ex-clients who have fallen out of love with you!

HOW TO BE CONVENTIONAL:

Most business budget their time and money as follows:

• 60%  -  Strangers
• 30%  -  Friends
• 10%  -  Lovers

They spend most of their marketing  effort focusing on people they don't really know.

NOW TURN CONVENTION UPSIDE-DOWN:

It's mad to spend most of your time and money on people who don't event know who you are.  It makes no sense at all.  If you were a betting person you'd only bet where there's the best chance of getting a result.  Yet you're betting all your time and money on getting the worst results possible.

What about this for a mad idea?  Spend your time and money like this:

• 10%  -  Strangers
• 30%  -  Friends
• 60%  -  Lovers

The greatest effort with the people who already think that you are great - they already love you, and by spending more time and money with them they will spread the word.  They will act as your ambassadors, your 'raving fans'.  They know your strengths and weaknesses; they can help by spreading the word or giving you warm referrals.

Top Tip:  Spend a little time considering this piece of upside-down thinking - in the right business this process will increase your marketing effectiveness tremendously - GUARANTEED! 

What's new at Your Web Star

Its' ages since we posted but we've been so busy which is great.  We've got some new clients and have uploaded some great websites.....so what's been happening?

Sale Domestic Appliances contacted us and need a website in a hurry. Their previous site had gone down and they had no web presence.  Sale Domestic Applicances sell, repair and install all kinds of domestic applicaces. The brief was to provide a simple website that would be able to develop into internet selling in the future. 

They wanted to be able to update the website themselves and add new images and information when it suited them so we provided a really simple CMS that they found really easy to use.
 
Visit their website and if you would like a website like this for your business.  Call us on 01625 821072 or email michelle@yourwebstar.co.uk

Bambooo Childcare contacted us and asked for advice on how to optimise their website.  We suggested adding a blog because blog posts get optimised and can get quick results without much expense.

We added a blog to their existing website and the cost was just £150.00.  After a few months they have reported that they are now appearing on the first page of google organically when you type in ‘nanny agency Manchester’ or childcare agency Manchester’. 

Visit bamboo childcare at:  http://www.bamboochildcare.co.uk/ and take a look at their blog.

If you would like to talk to us about providing a blog to your existing website call us on 01625 821072 or email michelle@yourwebstar.co.uk

Special People North works exclusively with children and young people with a wide variety of special needs.  They first approached us last year to optimise their website.  After looking at all the options they decided to develop a new site and update their image.

It was important to keep the logo,  but we changed the colour slightly to fit into their new design.

The easy CMS systems means they can update their website whenever they like and saving costly designer fees and a blog lets them pass on important information to the public, their visitors and their clients.

A tight budget meant we prioritised the work they needed doing immediately from development work which could be staged over the next year.

Their new site has been a hit with their target audience and early feedback has been good in addition their visitors are up by 33%. 

Visit their website at http://www.specialpeoplenorth.org.uk/ and if you would like to talk to us about a website like this for your business call us on 01625 821072 or email michelle@yourwebstar.co.uk.