Email Marketing - Is it worth the trouble?

A business can't afford to ignore the internet- it offers up so many opportunities for free or very cheap marketing as well as many advantages over traditional forms of marketing that you'd be a fool not to consider it as a marketing tool.

But more so than ever before, business have to watch their costs and climbing your way up through the recession means that marketing budgets are going to be even more tightly squeezed than ever. So here's how you can reach a wider audience with your messages for very little money, though that's not to say it won't take some time and careful planning.

If you have a message that you want to communicate or products that you would like to promote then think about direct marketing through email. Email marketing continues to bring the best results for the least amount of investment. It has been proven to be easier to drive consumers from your email campaign to a purchase, because they can simply click on a link and be taken straight to a purchase online or to your website.

Offering exclusive deals for email customers can really catch people's eye and often they will forward these emails onto friends which means you reach even more potential customers. Eye catching designs can make all the difference and this is where we can really help. We can design you templates that are guaranteed to catch the attention of your email prospects.

To give you some idea of the power of these emails here is a real case scenario:

We designed an email template for a business who sell Prom Dresses. They sent their email out to 356 people, they offered them a discount on dresses if they purchased a dress by Feb 28th 2010 (within a month of sending the email. They achieved a 38% opening rate which meant in real numbers that 135 people opened the email. 25% of those people clicked on a link to the website which means that 33 people visited their website. 18 people called the shop and made appointments to view dresses. In addition they received over 20 phone calls from people whose friends had forwarded the email to them. In total this resulted in sales of £3,560. The cost to send the emails was less than £40.00

We can provide an easy system to send out emails to customers and clients in a regular basis starting at £10.00 delivery charge and 2pence per email. As always with any marketing activity, close monitoring of results is essential to make sure you're focusing your efforts in the right places and our systems provide reports and ideas to help you make the most of your email campaigns.

If you want to dip your toes into the world of email marketing give us a call and find out more about how we could help you to increase your sales in 2010.

Email: michelle@yourwebstar.co.uk
Tel: 01625 821 072
Mob: 07784 128 016